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Sandström Möbler och Inredning i Tyresö AB in Bankruptcy

2nd of October 2024

Balkongshoppen.se

Sandström Möbler och Inredning i Tyresö AB, company registration number 559159-8080, was declared bankrupt on September 27, 2024, with Alexandra Jaktelius Ferm appointed as bankruptcy trustee.

At the time of the bankruptcy decision, the company was engaged in the sale of furniture for outdoor and indoor environments in a rented store and warehouse located at Strömfallsvägen 6 in Tyresö, as well as through the two online shops balkongshoppen.se and sandstrominredning.se. The bankruptcy estate will begin clearance sales at the Tyresö store starting Friday, October 4, 2024. For more information on opening hours, please visit the store’s Instagram, “Balkongshoppen.” The online shops will remain closed for purchases for the time being, but balkongshoppen.se will function as a digital catalog for products in stock.

Sandström Möbler och Inredning AB consisted of three different business divisions: Balkongshoppen.se, sandstrominredning.se, and a warehouse/store in Tyresö, just outside Stockholm. Balkongshoppen.se accounted for approximately 87 percent of the turnover. Balkongshoppen.se was launched in 2009 and is an e-commerce platform specializing in products and solutions for balconies and outdoor environments but has also sold furnishings for indoor environments. Balkongshoppen.se’s revenue has mainly come from direct sales via the e-commerce platform, with about 80 percent of sales coming from its own warehouse and the remaining 20 percent through dropshipping. The dropshipping solution has made it possible to offer customers a broader range without needing to maintain large inventories. The warehouse and store are rented. At the time of the bankruptcy decision, only the company's shareholders worked in the business.

The bankruptcy estate hereby invites bids for the business and its assets.

The business and its assets

The assets offered for sale by the bankruptcy estate are listed below.

  • Inventory, stock, etc., as per the attachment. Please note that the stock list was prepared as of September 26, 2024, and sales have continued in the store since then. Interested parties and potential buyers are therefore encouraged to take this into consideration and will also, upon request, be given the opportunity to visit the premises for their own inventory after prior arrangement.
  • The right to enter into the company's existing agreements, such as rental agreements, system support, and subscriptions (subject to the counterparty's approval).
  • The domain and web platform balkongshoppen.se, as well as rights to the same trademark, including logos and other graphic assets.
  • Customer database. Currently, around 6,500 customers are registered as newsletter subscribers.
  • Marketing channels in the form of social media accounts and email lists. Balkongshoppen has approximately 2,200 followers on Facebook and 1,100 followers on Instagram.

The company's owner prepared a sales prospectus shortly before the bankruptcy decision when initial attempts to sell balkongshoppen.se began. It has not been possible to verify or confirm the information provided in the material, and the bankruptcy estate reserves the right regarding the content of the prospectus. However, the material is considered potentially useful for a prospective buyer and can be downloaded here.

Reservation

The bankruptcy estate transfers all property in its existing condition. It is the buyer's responsibility to carry out the necessary inspection of the property to determine, for example, the scope of the property and to detect any defects and shortcomings. The bankruptcy estate does not provide any guarantees regarding the accuracy or completeness of the information provided in this tender document or otherwise.

The bankruptcy estate makes no guarantees regarding a buyer's ability to use or dispose of intellectual property rights. The use of transferred intellectual property rights is at the buyer's risk. The same applies to the customer database and marketing channels.

The transfer of property subject to agreements such as rental, leasing, or installment agreements requires the approval of the counterpart in each respective agreement. The same applies to the lease agreement for the warehouse and store premises.

Conducting the bidding process

Bids are primarily accepted for the entire business and secondarily for parts of the business and its assets.

Written bids, excluding VAT, for the business or parts of the business/assets must be submitted to the bankruptcy estate at the address alexandra.jaktelius.ferm@titovlaw.se no later than October 11, 2024, at 12:00.

The highest bid will be communicated to other bidders, who will then have the opportunity to increase their bids within a shorter time frame determined by the bankruptcy estate. However, the bankruptcy estate will not disclose the identities of the bidders.

The right to freely evaluate received bids is reserved, as well as the right to sell the entire or part of the business during the bidding process and the right to extend the bidding period.

For questions, please contact attorney Alexandra Jaktelius Ferm at alexandra.jaktelius.ferm@titovlaw.se, +46 70-650 81 41, or Linnea Forsberg at linnea.forsberg@titovlaw.se, +46 76-492 18 66.

Personal Data

The law firm Titov & Partners and the present bankruptcy estate process personal data involved in this tender process. For more information about Titov & Partners and the bankruptcy estate’s handling of personal data, please see Titov & Partners’ privacy policy (link).

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